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ISBA Programmatic Guide, Volume 3:

HOW TO MAKE YOUR PROGRAMMATIC ADVERTISING PLAN A REALITY

Volume 3 informs advertisers of the more practical considerations needed to implement a programmatic strategy. This includes:

  • What technologies are necessary to run programmatic effectively
  • The pitfalls that need to be navigated
  • The different types of partners you can work with
  • Insight from marketers who have in-housed programmatic
"You need someone internally to lead the direction of programmatic, you need that in-house expertise to be able to take you on that journey, get internal buy-in and lead the strategic direction."

Bonin Bough, ex-VP Global Media, Mondelez
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