Programmatic is set to account for 80-90% of display ad spend in 2019. This
means that advertisers cannot afford to ignore it for risk of being left
Volume One of this guide details what programmatic is, how it works, and the problems it can address.
It is apparent that there is an opportunity for marketers to improve the
way they are approaching display advertising.
Volume Two shows advertisers how programmatic advertising can overcome many of the challenges digital marketers are experiencing with their online advertising.
Volume Three is for advertisers who are looking for advice into the practical
application of a plan.
It considers what technology to use, what risks to mitigate against, and the different approaches that are available.
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