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ISBA Programmatic Guide, Volume 2:

WHAT YOU NEED TO CREATE A PROGRAMMATIC ADVERTISING STRATEGY

Programmatic advertising can support a number of parts of an advertiser's digital strategy and has the potential to solve a number of recurring challenges. Volume 2 of ISBA's new programmatic guide highlights these challenges and how programmatic can help, including:

  • Driving better performance
  • Improved targeting through smart use of big data
  • Getting the picture of the full customer journey
  • Getting transparent insight from better measurement
"It is apparent that there is an opportunity for marketers to improve the way they are approaching display advertising. However, programmatic advertising is complex."

David Ellison, ISBA
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